PPC Campaign Management | Pay Per Click

Do you want to put your business in front of customers who are ready to buy? An effective PPC campaign management is the fastest way to do just that. Pay per click advertising is ideal for ultra-precise targeting, so companies can reach clients of a particular geographical area, language group, or demographic with ease, and at a fraction of the cost of traditional forms of marketing.
Businesses all over are leveraging the power of paid search because of its precision and quick results, which makes effective ppc campaign management imperative. If you can shape your pay-per-click advertising efforts based on actual keyword traffic data and goal conversions instead of third-party estimates, you will not only save money by lowering your irrelevant traffic, but you’ll be leagues ahead of your competition – competition that doesn’t have the integrated keyword management capabilities that we provide.

What We Offer

Analysis & Strategy Implementation

We research all elements of your business and aggressively engage with our team to learn everything about your business. Competitor research is another critical element, so we examine your competitors’ keywords, ads, and landing pages to help us differentiate your place within the paid search environment.

Keyword Research & Selection

We perform a comprehensive keyword analysis across all of the major search engines, using the most advanced keyword research tools available. We discover the keywords which are most likely to convert to sales or leads and optimize them according to your PPC campaign goals.

Strategic Campaign Development

Based on our research, we develop a holistic strategy which includes keyword list development, ad creation, optimized campaign structure, and landing page creation/optimization. Each of these elements is strategically deployed so that during the course of your campaigns, we can make informed business decisions.

Ad Planning, Placement & Scheduling

Leveraging intelligence gathered during discovery, we move on to building keyword lists, creating ads, and generating a custom strategy for campaign structure, keyword bids, and distribution channels. After an extensive QA process in which we adjust campaign settings and test the campaign tracking mechanisms we have put in place (e.g., Google Analytics, revenue/conversion tracking), we push your campaigns live.

Optimize & Test

The core of any paid search campaign is its ability and propensity to test. Using the campaign goals, performance data, and testing results, we are able to approach each adjustment as an informed business decision. The comprehensive optimization process is an ongoing pursuit throughout the life of the campaign.

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